Alex Deans, Holiday Inn J28

Alex leads with a clear mission: to encourage local growth, support the community, and help showcase all that Bolsover District has to offer.

While part of the global IHG Hotels & Resorts franchise, the hotel is independently owned, giving it a unique blend of international reach and local heart. With team members who have served the area for over 40 years, the Holiday Inn is proud to be part of Bolsover’s story, offering hospitality that’s rooted in local pride and people-first values.

Since the pandemic, the hospitality industry has faced numerous challenges, but Alex and his team are committed to adapting, evolving, and being dynamic in their approach. Through new projects aimed at boosting visibility and deepening community ties, the hotel hopes to drive leisure, tourism, and business into the area, bringing jobs, opportunity, and vibrancy to the local economy.

Their connection to the global hospitality network offers untapped potential for Bolsover, drawing in visitors and new business, while remaining deeply engaged with the needs of local residents. Whether it’s a conference, a weekend getaway, or a wedding, the hotel is a welcoming hub for both locals and visitors alike.

Alex believes in honest conversations about the area's strengths and challenges. He sees the Bolsover Place Programme as a vital way to stay relevant, be inclusive, and celebrate both the peaceful beauty and dynamic energy the district has to offer.

His favourite place? Bolsover Castle, a must-visit on any trip.