LAUNCH OF THE 'STAY' CAMPAIGN

A collaboration with Upwall Films

There’s something about Bolsover that invites you to slow down, breathe deeper, and explore further.

Nestled quietly between the wild beauty of the Peak District National Park and the legend-laced trees of Sherwood Forest, Bolsover is more than a destination. It’s a place of possibility – packed with stories, space to roam, and the sort of unexpected magic that stays with you long after the weekend ends.

That’s the heart of our new campaign, created in partnership with Upwall Films Ltd | Video Production Company to show visitors what it truly feels like to spend time in this extraordinary part of Derbyshire.

Whether you're travelling with your other half and a four-legged friend, bringing the whole family along, or flying solo with your laptop (or bicycle!) in tow, Bolsover has something remarkable waiting just around the next corner.

Start your day breathing in the crisp air along the Archaeological Way, where green space unfolds for miles beneath your boots or bike wheels. With woodland trails winding through Poulter Country Park, this is the kind of place where time slows down and conversations deepen.

Let your journey lead you to Bolsover Castle, standing proud on a hill with dramatic views and dog-friendly grounds. Step inside and you’ll find a romantic retreat of riding schools, ornamental gardens, and 17th-century intrigue – the kind of place that inspires daydreams.

Afterwards, head into town for a lazy lunch at one of Bolsover’s welcoming pubs or cafés.

At Creswell Crags, history and adventure collide in a dramatic limestone gorge with Ice Age secrets hidden in every rock face. Stories of significance from ancient times gone by...

A short drive away, discover the grandeur of Hardwick Hall, where towering windows and Elizabethan design wow every generation. The gardens are a dream for hide-and-seek, while indoor storytelling trails bring centuries-old spaces to life.

Need to burn off extra energy? Try the Stockley Trail or cycle the quiet countryside lanes before ice cream and artisan snacks from Welbeck Estate, a haven for food lovers.

Round off your day in the East Midlands Designer Outlet for a bit of retail therapy, then choose from Holiday Inn South Normanton, Wildes Inn or Holbeck Farm Barns at the Welbeck Estate for a great night's rest and refresh.

What makes Bolsover special isn’t just what you see – it’s how it makes you feel.

With support from local businesses, artisan makers, and community champions, the STAY campaign is here to tell Bolsover’s story – visually, emotionally, and with lasting impact. From countryside strolls to castle views, heritage experiences to handmade shopping, Bolsover is where you reconnect – with nature, with people, with yourself.

📽️ We’re proud to work alongside Upwall Films to capture these stories through an emotive, evergreen visual narrative. This content will serve not only as a visitor guide, but as a love letter to the place – creating media with longevity, authenticity and wow factor.

📢 Want to Get Involved?

We’re now reaching out to local businesses, shops and venues to be part of this beautiful campaign. If you’d like to share this video, or help bring the Bolsover story to life, we’d love to hear from you.

Let’s make Bolsover a place people don’t just visit – but stay, return, and remember.